Research · Updated July 2026
Spirituality & Tarot Statistics
The key numbers behind the modern spirituality boom — belief surveys, industry size, tarot sales and meditation trends, each attributed to its original source. Journalists, students and bloggers: every statistic here is free to cite with a link to this page.
of American adults hold at least one "New Age" belief — astrology, reincarnation, psychics or spiritual energy in objects
of U.S. adults say they believe in psychics
of U.S. adults believe in reincarnation
of U.S. adults say they believe in astrology
estimated annual revenue of the U.S. psychic services industry (readings, astrology, palmistry, mediums)
tarot deck sales roughly doubled during 2020–2021 — the biggest boom since the 1960s, per the market-leading publisher
meditation use among U.S. adults more than tripled in five years — from 4.1% to 14.2%
U.S. adults now practice yoga
downloads of astrology app Co-Star — most users under 35
size of the global wellness economy, of which mental wellness exceeds $180B
search interest in "shadow work" reached all-time highs in the 2020s, driven by TikTok and Gen Z self-help culture
of young adults describe themselves as "spiritual" even as formal religious affiliation declines
📎 How to cite this page
Suggested citation: "Spirituality & Tarot Statistics," AfterDark Intuition, with a link to this page. Figures are compiled from the named primary sources (Pew Research Center, CDC/NHIS, IBISWorld, Global Wellness Institute and others) and reviewed periodically — always check the original source for the latest data.
Frequently Asked Questions
How big is the psychic services industry?
Industry analysts at IBISWorld estimate the U.S. psychic services market — tarot readings, astrology, palmistry, mediumship — at roughly $2.3 billion in annual revenue, with steady growth driven by online readings.
Is tarot becoming more popular?
Yes. U.S. Games Systems, the largest tarot publisher, reported sales roughly doubling during 2020–2021 — the strongest surge since the 1960s occult revival. Interest has stayed elevated since, driven by younger buyers.
What percentage of people believe in astrology?
According to Pew Research Center, about 29% of U.S. adults say they believe in astrology, and 62% hold at least one New Age belief overall. Belief is notably higher among adults under 50.